WHY YOUR IMAGERY IS ONE OF THE MOST IMPORTANT PARTS OF YOUR BRAND
One thing I enjoy the most is being able to exchange ideas with my clients to be able to really get to know where their mind is at and merge that with my thoughts to create a work of art with a strong concept that is unique & perfectly tailored to match who they are whether it's an artist or a business. Your visuals are one of the most important parts of your brand because it is the first thing people will see. Although it might seem that a cover for example is all about the "music", your artwork is the face of your project, which means that it's the first thing that gives potential listeners their first impression of who you are. Just because you have "something" doesn't mean it's better than nothing. Bad design can go such a long way in hurting your look, that it's crucial to think very carefully about the way you're marketing your music/ business. It's important to take your visual imagery seriously and to always remember your first impression is central to its success. You want to instill some kind of feeling or message with your imagery because that's something I have always believed to be the key to creating not just another "cover" that is cool for now but a piece of art that could truly be considered something timeless.
Visual Concept Artist